About Us

Welcome to Little Ted & Co – A Brand Just for the Boys

If you're a boy mum, you’ll know the struggle—walking into a shop, only to find endless rails of pink frills while the boys’ section is squeezed into a corner with the same three basic options.

At Little Ted & Co, we believe little boys deserve more. More choice, more style, more timeless pieces that are practical yet effortlessly cool. Trendy style without the dinos, tractors and goodness knows what else. That’s why we’ve created a boys-only brand, offering a carefully curated selection of neutral, mix-and-match essentials designed to make dressing your little one both easy and stylish.

Every piece in our collection is thoughtfully chosen with quality, comfort, and longevity in mind. Our mission is simple: to take the hassle out of shopping for your little boy, so you can focus on the moments that truly matter.

Thank you for being part of this journey with us. Welcome to the club, boy mum – you’re in good company.